Embrace, Extend and Extinguish

The Verge writes on history on web browser dominance, how it influenced the web and why is the unfortunate history repeating itself, but this time with Chrome instead of IE. Google has learned from the best about the Embrace, Extend and Extinguish strategy. They did pretty much the same with Android: it started as a free software project (if we exclude drivers from consideration for a moment) and now it is full of Google’s proprietary apps and dependencies. Am I too fast to conclude that this kind of things happens inevitably in the economic system that we have?